21 May Breitling is Honouring our Frontline Heroes
A new rainbow to honour our frontline heroes Breitlings’ Limited Edition Watch supports healthcare professionals tackling Covid-19
In April this year, Breitling introduced a watch that attracted enormous attention. The Superocean Heritage ’57 Limited Edition was launched during the brand’s first-ever Summit Webcast which, because of the pandemic and lockdowns, was streamed globally. The Summit audience saw its rainbow-inspired design elements as symbols of hope and optimism, and the overwhelmingly positive feedback led Breitling to launch a second edition, this time with a blue dial, limited to 1000 pieces. Part of the proceeds from the watch are being donated to charities supporting the frontline healthcare workers in some of the most affected countries. Breitling is also donating an additional CHF 1000 to these charities for each of the first 100 Superocean Heritage ’57 Limited Edition II watches sold via www.breitling.com. In total, Breitling will donate CHF 500,000.
The Superocean Heritage ’57 Limited Edition II supports a great cause. As is often the case with Breitling, it all started with a superb watch and a compelling story. In April, Breitling introduced its first Superocean Heritage ’57 Limited Edition. The reactions were overwhelmingly positive. Released as the pandemic was spreading across the globe, the watch was unveiled during the Breitling Summit Webcast, and the international audience saw its colorful design elements as a beacon of hope and a positive reference to the rainbows that have become symbols of support for frontline healthcare professionals.
The remarkable commitment of the healthcare professionals, combined with the enthusiastic feedback for its first rainbow watch, led Breitling to create the Superocean Heritage ’57 Limited Edition II, which features a blue dial and rainbow design elements. The brand wanted to make a meaningful gesture in support of the healthcare workers and is contributing part of the proceeds from the new watch to charities in the countries hit hardest by the pandemic. These donations were made immediately upon the announcement of the new watch. Breitling is also donating an additional CHF 1000 to these charities for each of the first 100 Superocean Heritage ’57 Limited Edition II watches sold via www.breitling.com. In total, the company will donate CHF 500,000, which will be split equally among six charities, and is encouraging its retail partners to contribute to the initiative.
Breitling CEO Georges Kern says: “We were amazed by the popularity of the Superocean Heritage ’57 Limited Edition, which told us that we could do something for the incredible healthcare workers. They have sacrificed so much and we wanted to make it clear how much we care with this new version of our own rainbow.”
Breitling has also announced that one of the Superocean Heritage ’57 Limited Edition II watches will be auctioned by Charitybuzz, an organization known for its auctions of unique gifts and experiences in support of worthy causes, in June. The winning bidder will be given the unique opportunity to have a digital live chat with Kelly Slater, who is a member of Breitling Surfers Squad and arguably the greatest surfer of all time. The proceeds from the Charitybuzz auction will benefit Direct Relief, a US-based charity.
The Superocean Heritage ’57 Limited Edition II
The Superocean Heritage ’57 Limited Edition II is all about color. Its rainbow-inspired highlights are a clear link to the symbol that has come to represent support for frontline healthcare workers around the world.
This model has a 42-millimeter stainless-steel case and bidirectional rotating bezel with an ultrahard blue ceramic bezel ring and a blue dial. Among its most striking features are the color highlights marking the hours at 12, 3, 6, and 9 o’clock on the dial. The hour markers and the hour and minute hands are coated with Super-LumiNova® in a rainbow graduation of yellow, green, blue, indigo, violet, red, and orange. Don’t be surprised if you find yourself inviting strangers to come and enjoy the little festival of color on your wrist!
The Superocean Heritage ’57 Limited Edition II is available with either a gold-brown vintage-inspired leather strap with pin or folding buckle or an integrated Ocean Classic stainless-steel bracelet with a butterfly clasp.
For anyone who wants to add even more color, this Limited Edition can be matched to a vibrant Outerknown ECONYL® yarn NATO strap, available separately in one of six color combinations: blue with dark blue stripes and lining, light blue with dark blue stripes and lining, yellow with orange stripes and lining, gray with black stripes and lining, red with black stripes and lining, and green with black stripes and lining.
The Superocean Heritage ’57 Limited Edition II is limited to 1000 pieces. The caseback is engraved with the words “ONE OF 1000”. What a perfect, colorful way to own an incredible watch and to say thank you to the frontline heroes tackling the challenge of the COVID-19 pandemic.
Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements in-house and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.